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Book cover of The 20 Gift Campaign: The CEO’s Guide to Transformational Gifts by John C. Shimer

The Future of
Major Gift Fundraising
Starts Here.

Developed from more than 50 years of major-gift fundraising experience, the 20 Gift Campaign is a proven framework for securing transformational gifts that create lasting institutional impact.

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Move beyond transactions.  Inspire transformation.

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What if your future
didn't depend on thousands of donors?

Most organizations chase money.  The 20 Gift Campaign builds relationships that inspire extraordinary leaders to invest in your mission and create lasting change.

Stop chasing.
Glimmer
Start transforming.

Thousands of prospects
Transactional asks
Short-term targets
Fundraising department driven

20 transformational relationships
Vision-driven investment
Long-term institutional impact
CEO and board leadership

THE 20 GIFT CAMPAIGN

TRANSFORMATIONAL GIVING

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EXPLORE
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GET THE 20 GIFT CAMPAIGN EXECUTIVE BRIEF

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A concise overview of the framework, plus occasional insights from John Shimer on transformational giving.

RESOURCES

​FAQs

The 20 Gift Campaign book, a CEO’s guide to transformational gifts and major gift fundraising.

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© 2026 The 20 Gift Campaign.  All rights reserved.

A framework by John C. Shimer

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